<aside> 👋 I’m a Senior Product Designer and Consultant based in San Francisco, CA with 8+ years of experience focused on product-led growth initiatives and building sustainable design frameworks that inspire teams to create consistent experiences.

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Contact

📧 Email

🔗 LinkedIn

🎨 Portfolio

📱(707) 623-7155

Experience

Product Consultant

Self-employed • San Francisco, CA | Oct 2023 - Present

• I work closely with founders and startup teams by contributing to product strategy, product-led growth, user research, and design through execution
• Provide mentoring and coaching to junior team members

Senior UX Designer

Innocean USA • Huntington Beach, CA | March 2024 - Present

• Experience design lead for Hyundai USA, focusing on discovery and exploring new ideas for the digital car buying experience

Senior Product Designer

Zeera (formerly Real) - Mental Health Content App • New York City, NY | Apr 2022 - Jan 2024

• Successfully launched Real's mental wellness app with a completely new design in 5 months, boosting app downloads by 20% and overall user satisfaction
• Designed & executed free trial experience; boosted app acquisition by 25% & enabled the sales team to close deals more efficiently.
• Designed and managed Real’s design system, improving collaboration and efficiency for all teams involved in app development.
• Collaborated autonomously and seamlessly across diverse teams including product managers, marketing, sales, clinicians, engineering, and C-Suite execs to drive successful outcomes.

Product Designer

Sephora - Omnichannel E-Commerce • San Francisco, CA | Aug 2021 - Jan 2022 (Contract)

• Optimized end-to-end booking experience for new services & events at Sephora across iOS, Android, and web
• Proposed and designed a unique service gifting experience for an untapped market segment

Product Designer

Wellio (Acquired by Kraft Heinz) - B2C Meal Planning & Grocery Shopping • San Francisco, CA | Sept 2019 - Aug 2021

• Redesigned home screen for AI-powered meal recommendations, increasing user engagement by 35%.
• Increased shopping list efficiency by 30%, by implementing a new feature on recipe pages

UI/UX Designer

18Birdies - B2C Golfing Companion App • Oakland, CA | August 2018 - September 2019

• Boosted YoY rounds played by over 60% by implementing an A/B testing process to validate and enhance the scorecard user experience
• Drove a cultural shift towards a user-centered design process, implementing continuous research and iteration for a global team (Oakland and Shanghai), resulting in a 30% decrease in time-to-market and a 60% increase in user retention

User Experience Designer

Ensight - FinTech SaaS sales platform • San Diego, CA | Jun 2016 - Aug 2018

• Designed Ensight Presentations, a data visualization product that enabled sales teams to present complex Life, LTC, and Annuity products digitally

Skills

Design

Accessibility Design, Agile Methodologies, Branding and Identity Design, Data-driven Design, Design Sprints, Design Systems, Design Thinking, Information Architecture, Mobile App, Product Strategy, Prototyping, Responsive Design, Style Guides, Systems Design, Usability Testing, User-centered Design, User Experience (UX) Design, User Interface (UI) Design, User Research, Visual Design, Web Design, Wire framing

Tools

Adobe Illustrator, Adobe XD, Braze, CMS, Figma, Jira, Shortcut, Miro, Notion, UserTesting, DScout

Education

B.S. Cognitive Science, Spec. HCI

University of California, San Diego

Certificates

Trauma Informed Design Essentials

The Human Centered Design Network

Languages

English

Native speaker

Mandarin

Proficient speaker

Cantonese

Proficient speaker